Top 5 Ideas on 25 January, 2017

Top 5 ideas on advertising, branding, copywriting, creativity and marketing

1. Advertising:

Problem Solving: How M&Ms Took a Small Insight and Turned It Into a Big Idea by AdAge

2. Branding:

The Art of Telling Your Brand’s Story Through Design by Jamie Welsh

3. Creativity:

SMART objectives are the enemy of creativity. Here’s the alternative. by Aran Rees

4. Copywriting:

5 Common Writing Problems and How to Fix Them by Steve Lazuka

5. Marketing:

New Skills That Forward-Thinking Marketers Should Adopt by John Rampton

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